How to write a marketing plan in half an hour
…and by “marketing plan,” I mean whatever big project you’re stalled on because (a) you can’t figure out how to do it and (b) you doubt your ability to do whatever it turns out you’re supposed to be doing.
Ask yourself this question:
“If I knew how to [insert the thing you’re stumped about] what would I do?”
That’s what I asked on a Friday afternoon last fall, faced with the need to more actively market my speaking and coaching in this blahdy-blah economy. And struggling with where to start.
How I reframed it:
“If I knew (which I do) what to do to build my business…
and if I could do it, and mostly enjoy it (which I could)…
what would the steps be?”
I listed some answers on a couple of sheets of butcher paper. So the whole thing didn’t feel so official and daunting.
In half an hour, I had a pretty decent plan, out of which emerged some priorities—one of which was this blog—and a bunch of next steps. I also had a powerful sense that this vision for my business was, in fact, doable.
Not incidentally, this method also works for getting blog posts written.